Concierge Primary Care - Atlanta, Georgia
Somerset Medical came to B. McGuire Marketing at the beginning of its journey as a new concierge primary care practice. We helped shape the brand, position the practice, launch its digital presence, and build an ongoing marketing program that continues to expand visibility and support patient growth.
Somerset Medical was starting almost from scratch. The practice had a name and a domain, but it still needed the brand, positioning, digital presence, and marketing foundation required to bring the business to market.
The challenge went beyond launching a new medical practice. Concierge primary care is fundamentally different from the experience many patients have come to expect from traditional healthcare: long waits for appointments, rushed visits, limited access to the physician, and little time to build an ongoing relationship.
Somerset needed to clearly communicate why its membership-based model was different—and why that difference was worth paying for—while building enough awareness and trust to steadily grow a new patient roster.
Before building a website or launching campaigns, we worked with Somerset Medical to define the foundation of the practice: how it should be positioned, what it should stand for, and how it should communicate the value of concierge primary care.
The work included brand positioning, mission, vision and values, and the standards that would guide how Somerset showed up across its website and future marketing. The goal was to create a brand that felt personal, credible and distinctly different from the impersonal experience many patients associate with larger healthcare systems.
That foundation gave the practice a consistent way to communicate what the membership made possible: more time with their physician, easier access to care, longer appointments and a relationship built around continuity rather than volume.
The website became the primary place to introduce Somerset Medical, explain how concierge primary care works, and help prospective patients understand why the model is different from traditional primary care.
We structured the experience around the questions patients are most likely to have: what membership includes, how access to the physician is different, what kind of care they can expect, and whether the practice is a good fit for them.
The site also established the digital foundation for the broader marketing program, supporting search visibility, paid campaigns, educational content, and patient acquisition.
Introducing the core promise of “Healthcare, done better” and making the value of membership immediately clear.
Showing how concierge care creates a more personal, accessible relationship with the physician.
Sharing Dr. Church’s story and the reason he created Somerset Medical.
Launching the practice was only the beginning. As Somerset Medical grew, our role expanded into an ongoing marketing partnership focused on building awareness, strengthening search visibility, and creating a consistent flow of useful communication with current and prospective patients.
Rather than treating each channel as a separate activity, we plan the work together—connecting content, search, local visibility, paid media, email, social media, and reputation management around the practice’s broader growth priorities.
We develop six-month communications plans that establish the topics Somerset should be talking about and create a consistent publishing rhythm around them.
The program includes three new blog articles each month, supported by search optimization and social distribution. Over time, that body of useful content has become a major driver of organic visibility and is also contributing to discovery through AI assistants.
3 Blog Posts Per Month
For a medical practice, being visible when someone is actively looking for a doctor is especially important. We manage Somerset’s Google Business Profile and business listings across the web to strengthen its local search presence and keep practice information accurate.
We also help make patient reviews more visible and provide tools that make it easier for the practice to respond quickly, reinforcing both trust and local discovery.
Google Business Profile · Listings · Reviews
Organic visibility is supported by a broader mix of communications and targeted campaigns. We manage paid media, email marketing, social media, and selected print advertising as opportunities and priorities change.
Social content is planned alongside the editorial calendar, with patient-focused communication for Facebook and Instagram and more professionally oriented content for LinkedIn.
10 Planned Social Posts Per Month
Regular strategic consultation keeps the program connected to what is happening inside the practice, allowing priorities and tactics to adjust as Somerset continues to grow.
Over the past year, Somerset Medical has built substantially stronger visibility across search and local discovery, while the website is generating more engagement from prospective patients. The practice’s patient roster has continued to grow steadily as awareness has expanded.
Increase in organic users year over year
High-priority tracked search terms ranking on page one of Google
Increase in clicks on the primary call/text CTA year-over-year
Organic search has become an increasingly important source of discovery. Somerset now ranks on page one for 45 of 58 high-priority search terms we actively track, including commercially relevant searches such as “concierge primary care near me,” “executive physical,” “concierge doctor Atlanta,” and “concierge medicine Atlanta.”
Non-branded page-one rankings have increased from 25 to 34 over the past six months, while overall search impressions are up 665% year over year. The practice also maintains strong visibility within Atlanta’s LGBTQ+ community, ranking prominently for searches such as “gay friendly doctor Atlanta” and “gay doctor Atlanta.”
Local visibility is reinforced by a 4.7-star Google rating across 47 reviews, while referral traffic from AI assistants has increased 71% quarter over quarter.
Search rankings and performance metrics current as of August 2026.
Somerset Medical has grown from a new practice with little more than a name and a domain into an established concierge primary care brand with a growing digital presence and patient base.Our role has evolved with it. We continue to work closely with Somerset on strategy, content, search, advertising, communications and the website—adjusting priorities as the practice grows and new opportunities emerge.
Let’s talk about what’s working, what isn’t, and where sensible marketing could make the biggest difference.
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